Zowi + Bitbloq - bq
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Role: UX Researcher + Interaction Designer
Zowi is an educational smart robot for children. It is intended that children learn programming by using a tool called Bitbloq.
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The goal was to adapt the use of Zowi + Bitbloq to the current use of the product.
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Tasks included in the project: Users Research, Persona, Prototyping
Project description
Problem
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Zowi + Bitbloq was initially conceived as a product to be used in class and with the support of a professor, to teach programming. But, after its commercialization the use of Zowi changed and it made needed to adapt the tool used for programming Zowi (Bitbloq) to the new target.
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Research
The first step was to make a benchmark of existing robots with similar characteristics and oriented to the same target. After that, interviews where made to define archetypes. And observations were also made in houses and schools to study final users behavior with the robot and the main tasks they perform.
Journey maps where constructed to identify touchpoints and the need of changes, not just in the product or the tool, but also in other parts of the customer journey.
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Solution
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Different solutions were created for different stages in the customer journey. Among them, changes in Bitbloq were needed.
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